Enhancing Content Reach:
Disney's Talent Explosion
Enhancing Content Reach:
Disney's Talent Explosion
Enhancing Content Reach:
Disney's Talent Explosion
I worked with the company for 2 years in their Global Marketing Department. I focused on producing videos and imagery for career marketing at the company and aiding in the general strategy for social media channels. I even had an opportunity to work on marketing strategy for the Oscar-winning film, "Soul."
I worked with the company for 2 years in their Global Marketing Department. I focused on producing videos and imagery for career marketing at the company and aiding in the general strategy for social media channels. I even had an opportunity to work on marketing strategy for the Oscar-winning film, "Soul."
Client Location
Client Location
Client Location
LA + Orlando, USA
LA + Orlando, USA
Timeline
Timeline
Timeline
2019 - 2021
2019 - 2021
Industry
Industry
Industry
Entertainment
Entertainment
Company Size
Company Size
Company Size
220,000+
220,000+
Skills Used
Skills Used
Skills Used
Video Production, Photography, Social Media Content Strategy
Video Production, Photography, Social Media Content Strategy
Challenge
Challenge
Upon entering the Global Marketing team, I was able to begin creating high-quality content for talent acquisition immediately. Over time, I expressed interest in web development, aided in Disney Career's homepage design, and helped promote the Summer 2019 college program. Eventually, needs shifted, and work was required for the Disney+ application and various newly acquired company areas. My team and I also had an opportunity to build one campaign for the "Soul" movie.
Upon entering the Global Marketing team, I was able to begin creating high-quality content for talent acquisition immediately. Over time, I expressed interest in web development, aided in Disney Career's homepage design, and helped promote the Summer 2019 college program. Eventually, needs shifted, and work was required for the Disney+ application and various newly acquired company areas. My team and I also had an opportunity to build one campaign for the "Soul" movie.
Results
Results
The company saw a 10% increase in College Program recruitment and a 134% increase in Disney Career website homepage traffic. I completed a record number of projects by a single editor in one day for the Global Marketing Dept. (14). I created 1452 pieces of content for the department prior to my departure, and we saw as high as an 11% increase in social media reach during my tenure.
The company saw a 10% increase in College Program recruitment and a 134% increase in Disney Career website homepage traffic. I completed a record number of projects by a single editor in one day for the Global Marketing Dept. (14). I created 1452 pieces of content for the department prior to my departure, and we saw as high as an 11% increase in social media reach during my tenure.
134%
134%
134%
increase in homepage traffic
increase in homepage traffic
1452
1452
1452
Pieces of content created
Pieces of content created
11%
11%
11%
Increase in social media reach
Increase in social media reach
“ I did not know that [a new program I introduced] could be so much faster and more streamlined to edit videos within. ”
“ I did not know that [a new program I introduced] could be so much faster and more streamlined to edit videos within. ”
John
John
Production Manager, Global Marketing Team at WDW
Production Manager, Global Marketing Team at WDW