Elevating Startup CEOs: Launching a Consulting Startup
Elevating Startup CEOs: Launching a Consulting Startup
Elevating Startup CEOs: Launching a Consulting Startup
Based on a client recommendation, my team and I built the brand and website for a consulting firm based in Atlanta, GA. The CEO is a seasoned tech executive, and we are excited to enter the consulting space full-time.
Based on a client recommendation, my team and I built the brand and website for a consulting firm based in Atlanta, GA. The CEO is a seasoned tech executive, and we are excited to enter the consulting space full-time.
Based on a client recommendation, my team and I built the brand and website for a consulting firm based in Atlanta, GA. The CEO is a seasoned tech executive, and we are excited to enter the consulting space full-time.
Client Location
Client Location
Client Location
Atlanta, GA
Atlanta, GA
Atlanta, GA
Timeline
Timeline
Timeline
2024
2024
2024
Industry
Industry
Industry
Consulting
Consulting
Consulting
Company Size
Company Size
Company Size
10
10
10
Skills Used
Skills Used
Skills Used
Business Logistics, Branding, Web Design, + UX Design
Business Logistics, Branding, Web Design, + UX Design
Business Logistics, Branding, Web Design, + UX Design
Challenge
Challenge
Challenge
The existing website was slow and did not speak directly to the ideal customer. Additionally, the branding did not fit the aesthetic of the industries they service. My team and I focused on better understanding the organization, enhancing the brand, and designing a minimal, fast website that could attract and capture leads effectively.
The existing website was slow and did not speak directly to the ideal customer. Additionally, the branding did not fit the aesthetic of the industries they service. My team and I focused on better understanding the organization, enhancing the brand, and designing a minimal, fast website that could attract and capture leads effectively.
The existing website was slow and did not speak directly to the ideal customer. Additionally, the branding did not fit the aesthetic of the industries they service. My team and I focused on better understanding the organization, enhancing the brand, and designing a minimal, fast website that could attract and capture leads effectively.
Results
Results
Results
The redesign was recently launched. However, following the redesign, site engagement immediately increased by 45% compared to the last website used, and the time spent on the platform rose by 30%. The new interface and improved content organization also made it easier for potential clients to find information and set up a consultation.
The redesign was recently launched. However, following the redesign, site engagement immediately increased by 45% compared to the last website used, and the time spent on the platform rose by 30%. The new interface and improved content organization also made it easier for potential clients to find information and set up a consultation.
The redesign was recently launched. However, following the redesign, site engagement immediately increased by 45% compared to the last website used, and the time spent on the platform rose by 30%. The new interface and improved content organization also made it easier for potential clients to find information and set up a consultation.
100%
100%
100%
Improved onboarding process
Improved onboarding process
Improved onboarding process
25%
25%
25%
Increase in visitor retention
Increase in visitor retention
Increase in visitor retention
30%
30%
30%
Increase in time spent on website
Increase in time spent on website
Increase in time spent on website
Process
Process
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Brand Development: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Website Development: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Usability Testing & Design System Build: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Brand Development: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Website Development: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Usability Testing & Design System Build: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Brand Development: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Website Development: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Usability Testing & Design System Build: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Laquisha Milner
Laquisha Milner
Laquisha Milner
CEO, Founder | M2 Business Group
CEO, Founder | M2 Business Group
CEO, Founder | M2 Business Group