Managed a team of creatives to brand and market a new online conference in the middle of a global pandemic.
I was hired by the City of Rock Hill Economic Development Dept. & the Black Economic Leadership League. The challenge was to brand a new event and market it as a virtual conference. I managed a team of three creatives to ensure that all elements of the brand were created at the highest quality.
Created a polished brand that stood out amongst competitors. Maintained branding across all creative content.
Designed a cohesive marketing campaign strategy that targeted and successfully attracted ideal audience members and peaked local interest.
Created over 35 deliverables for the campaign, and reached over 325K people in less than 30 days of promotion.